Last updated: January 2025 — SEO Darlington
These terms and conditions govern the provision of digital marketing services by SEO Darlington to its clients. By engaging SEO Darlington and signing a service agreement, you agree to be bound by these terms. Please read them carefully before instructing us to proceed.
These terms do not affect your statutory rights as a consumer or a business under English law.
In these terms: “we”, “us”, “our” refers to SEO Darlington; “you”, “your”, “the client” refers to the individual or business engaging our services; “Services” means the digital marketing activities set out in the relevant service agreement or proposal; “Agreement” means any written or electronic service agreement between us and you.
We provide search engine optimisation (SEO), generative engine optimisation (GEO), AI search optimisation (AEO), Google Business Profile management, content marketing, technical SEO, link building, and related digital marketing services as agreed in writing for each client engagement.
The specific scope of Services for each client is set out in a written proposal or service agreement. Any Services not included in that agreement are not covered by these terms unless separately agreed in writing.
A binding engagement begins on the earlier of: (a) your written acceptance of our proposal or service agreement; or (b) the commencement of work by us following your verbal instruction and our receipt of any applicable deposit.
We reserve the right to decline any enquiry or engagement at our sole discretion, including where we have a conflict of interest or where we consider the engagement unsuitable.
Fees for ongoing monthly retainer services are invoiced monthly in advance. Fees for one-off projects (such as website audits or content packages) are invoiced as set out in the relevant proposal.
Payment is due within 14 days of the invoice date unless otherwise agreed in writing. Late payment may result in suspension of Services. We reserve the right to charge statutory interest on overdue amounts under the Late Payment of Commercial Debts (Interest) Act 1998.
All fees are stated exclusive of VAT where applicable.
Either party may terminate a monthly retainer arrangement by giving 30 days’ written notice. Notice must be given by email to the address on the service agreement. Work in progress at the point of cancellation will be completed and invoiced on a pro-rata basis.
For fixed-term agreements (where agreed in writing), early termination fees may apply as specified in the agreement.
Search engine rankings are determined by Google, Bing, and other third parties whose algorithms are outside our control. We do not guarantee specific rankings, traffic levels, or lead volumes. We will apply our best professional skill and judgment to improve your visibility, but we cannot make binding commitments as to the outcome of any search engine optimisation work.
Any ranking improvements, traffic increases, or AI citation results communicated in proposals or during discussions are illustrative estimates based on our experience and should not be construed as guarantees.
You agree to:
All content, reports, and strategies produced by us on your behalf become your property upon full payment of all applicable fees. We retain the right to describe the nature of our work for you (without disclosing confidential data) for our own portfolio and marketing purposes unless you specifically request otherwise in writing.
Both parties agree to keep confidential any proprietary or commercially sensitive information shared during the engagement. This obligation does not apply to information that is or becomes publicly available through no fault of the receiving party, or that is required to be disclosed by law.
Our total liability to you for any claim arising from the provision of Services shall not exceed the total fees paid by you to us in the three months immediately preceding the event giving rise to the claim.
We shall not be liable for: indirect or consequential losses; loss of profits, revenue, or anticipated savings; loss of data; or any loss arising from changes to search engine algorithms or AI platform policies that are outside our control.
Nothing in these terms limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.
These terms and any disputes arising from them shall be governed by and construed in accordance with the laws of England and Wales. Both parties submit to the exclusive jurisdiction of the courts of England and Wales.
We may update these terms from time to time. We will give you at least 30 days’ notice of any material changes. Continued use of our Services after the notice period constitutes acceptance of the revised terms. The current version of these terms is always available at seodarlington.uk/terms-and-conditions/.
For any questions regarding these terms, please contact us at quotes@seodarlington.uk or by telephone on 01325 234 037.